If you spend much time on Instagram or Tiktok, there’s a high chance you will have seen certain celebrities promoting the HiSmile Teeth Whitening Toothpaste called “V34 Colour Corrector Serum”. The Jenners is are by far the most famous of the endorsers, but I don’t believe it. When a celeb endorses a product, you know that everyone will go and buy it, Prime is a brilliant example of this.